Personal Branding is the means by which people remember you. It's more than a trademark; it is how you present yourself online and offline to potential clients and customers. Your personal brand builds your business, but it still centers around you as an individual.

A headshot alone is not personal branding, but may contribute to your personal brand, We personalize your session in a way that your customers can see the relationship between you and your brand. 

Your brand is what people say about you when you’re not in the room
— Jeff Bezos- Amazon