If you aren’t investing in online video, remember your competitors might be. Recent data suggests 67 percent of marketers are now investing in video ads on Facebook while 51 percent are investing in video for YouTube. It may be the very reason why the largest search engine Google now owns YouTube.
Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies. Engage with and entice your audience to keep them wanting more!
Video is no longer an "up-and-coming" marketing tactic -- it's here, and it's a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
If a picture is worth a thousand words, a video is worth much more. If that formula is correct, then a great picture/video is perhaps priceless.